Required Experience: Minimum 3-4 years of relevant experience required
Industry Type: E-Commerce (Retail)
Pay-Scale : up to 6 LPA
Roles & Responsibilities:
· Develop and implement a comprehensive E-commerce strategy aligned with overall business goals.
· Conduct market research to identify trends, competitors, and growth opportunities.
· Set sales targets and create plans to achieve and exceed them.
· Monitor website performance and implement improvements as needed.
· Oversee the day-to-day operation of the e-commerce website.
· Manage product listings, ensuring accurate and compelling product descriptions, images, and pricing.
· Work with the merchandising team to optimize product assortment and inventory levels.
· Implement and maintain effective product categorization and navigation.
· Plan online marketing campaigns, including email marketing, social media, and paid advertising.
· Collaborate with the marketing team to create compelling content and promotions to drive traffic and conversion.
· Utilize analytics tools to measure the effectiveness of marketing efforts and adjust strategies accordingly.
· Utilize analytics tools to track and analyze key performance indicators (KPIs) such as conversion rates, average order value, and customer acquisition costs.
· Generate regular reports to provide insights into e-commerce performance and make data-driven decisions.
· Ensure compliance with e-commerce laws and regulations.
· Implement and maintain security measures to protect customer data and payment information.
Skills, Knowledge and Experience:
Proven experience in e-commerce management.
Strong understanding of e-commerce platforms, digital marketing, and online consumer behavior.
Excellent analytical and problem-solving skills.
Strong communication and interpersonal skills.
Familiarity with relevant software and tools like e-commerce platforms, analytics, and CRM systems.
Qualification:
Any Graduate / Post Graduate
MBA/Graduate from a fashion, retail management institute, or relevant field preferred
Schedule: Day shift
- Work Type: On-site, Job Location: Vadodara