Digital Marketing Manager Meta/Google Ads

  • Gurugram
  • Inkmilan
Company Description Inkmilan, located in Gurugram, is a fashion brand that offers curated bag collections for modern women. At Inkmilan, we aim to empower women by providing them with unique, refined, and premium bags that make a statement. Our bags are designed to keep up with international trends and are priced at a middle price point, creating a change in consumer behaviour. With Inkmilan, we have the perfect style that can cater to any woman's preferences. Role Description This is a full-time on-site role for a Performance Marketing Executive. Desire candidate must have minimum 2 year experience in running ads on Facebook/Instagram. Experience with Google is nice to have. Must have in-depth knowledge of optimising and running ads at scale (Monthly spends above 2 lakh per month for any e-commerce brand) Key Responsibilities Perform daily account reviews of Facebook's ad account as well as other platforms Improve Ad Quality Score, CTR Conversions Provide creative inputs based on based performing campaigns Develop ad creative, landing pages, and other campaign assets to drive engagement and conversions Monitor and report on campaign performance, including key metrics such as ROI, CTR, CPA, and conversion rates Responsible for coordinating various online marketing initiatives running across various platforms Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives Requirements Proven track record of atleast 2 years of hands-on experience in leveraging Facebook Ads Manager and Google Ads to drive successful campaigns. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools Experience running ads in International Markets is a huge bonus. Strong analytical skills, ability to distil insights & propose relevant recommendations. Candidate should be creative and come up with innovative ideas to promote campaigns Who should Not apply ? Freshers with no experience on Facebook ads manager and Google Ads Manager Currently a full time student, or agencies should not apply.