Performance Marketing Manager

Performance MARKETING MANAGER Experience: 6+ years Location: Bengaluru Performance Marketing Manager will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines (LinkedIn & FB for example). A successful candidate will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers. Responsibilities Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimize ad copies and landing pages for paid search engine marketing campaigns Perform ongoing paid keyword discovery, expansion and optimization Research and analyze competitor advertising links Qualifications 6+ years of proven SEM experience and successfully managing PPC campaigns across Google and Bing in a B2B SaaS environment Ideally, you have some experience beyond just the two major search engines – we often work with GDN, LinkedIN, YouTube, Facebook, etc. Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in search engine marketing Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports Familiarity with A/B and multivariate experiments Google Adwords certified Familiarity with Intent Based Marketing platforms (6Sense, Demandbase etc) will be an added advantage ABOUT ALGONOMY Algonomy (previously Manthan-Rich Relevance) empowers leading brands to become digital-first with the industry’s only real-time Algorithmic Customer Engagement (ACE) platform with built-in customer activation and analytics for the retail industry. With industry-leading retail AI expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration & analytics, merchandising analytics and supplier collaboration. Algonomy is a trusted partner to more than 400 leading retailers, consumer brands, quick serve restaurant chains, convenience stores and more, and our global presence spans over 20 countries. More at https://algonomy.com