Product Manager (Immunology/GI)

  • Gurugram
  • Takeda
Description Primary Role Purpose Product Manager role exists to drive marketing planning & execution with assigned franchise (Immunology & GI) of the India business. Incumbent will primarily be responsible for execution of Omnichannel strategy/ brand tactics to achieve market share. He/she would also be responsible for leading therapy expansion into new specialties (Nephrology & Burns) and support in specific GI projects.Essential FunctionJob Roles & Responsibilities:Drive the brand aspirations for Immunology & GI therapy area, develop sound marketing strategies and tactics implementation in line with the LOC/ regional/ global brand strategy.Quarterbacks the go-to-market and design a roadmap for new therapy in Immunology (Nephro, Burn) and specific GI projects.Collaboration with sales teams in driving execution of marketing strategies and integrated campaigns.Understand HCPs, therapy & most important patient needs, deeply analyse the local market and lead commercial opportunities.Drive planning & execution of Omnichannel campaign with digital tools such as Email marketing, SFMC, Webinars, HTML Tagging, Microsites/ Websites & approved social media channels.Data analysis and drive insights that help recommend strategies and tactics to gain market share in Nephro & Burns including market dynamics.In depth understanding of market including Strategic marketing, portfolio management and prioritization, insights-based marketing with Sales team.Collaborate with Cross functional teams to shape and support on key projects in GI.Executing consistent branding and positioning at major regional & National ConferencesLocationsIND - GurgaonWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull time