Social Media Manager

Company Overview:

Propacity is a leading proptech company in India, revolutionizing the real estate industry through cutting-edge technology. Since our inception in 2021, we have empowered over 100 top real estate developers and 1500 brokers nationwide. Our platform enhances sales velocity, simplifies operations, ensures compliance, and provides unique market insights, replacing complex workflows with user-friendly solutions. Propacity is driven by a team of seasoned professionals with extensive experience in both real estate and technology sectors, committed to building a high-impact growth company. With the support of top investors like Good Capital, Inuka Capital, and notable individuals including leaders from CoinSwitchKuber, Dr. Vaidya, and Gojek, among others, we are poised for exponential growth.

Vision 2030:

Our vision is to become the preferred choice for every Indian homebuyer, offering a trustworthy, easy, and seamless real estate transaction experience through Propacity-powered developers and brokers. As India's real estate sector grows from $250 billion to a $1 trillion economy by 2030, we are dedicated to organizing, streamlining, and instilling trust in the industry where individuals invest their life savings.

Key Responsibilities:

• Strategy Development: Develop and implement comprehensive social media strategies to achieve business objectives, including increasing brand awareness, driving website traffic, and generating leads.
• Content Creation: Create engaging and compelling content for social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and others. This includes writing copy, designing visuals, and curating relevant content to engage our audience.
• Community Management: Manage and engage with our social media community, responding to comments, messages, and inquiries in a timely and professional manner. Foster positive relationships with our followers and advocates.
• Campaign Management: Plan, execute, and optimize social media campaigns to promote our products, services, and events. Monitor campaign performance, analyze results, and make data-driven recommendations for improvement.
• Social Media Advertising: Develop and execute paid social media advertising campaigns to reach target audiences and achieve specific marketing objectives. This includes budget management, audience targeting, ad creative development, and performance tracking.
• Social Listening: Monitor social media channels for trends, conversations, and mentions related to our brand, industry, and competitors. Gather insights and feedback to inform marketing strategies and improve brand perception.
• Reporting and Analysis: Track and analyze key social media metrics, such as engagement, reach, and conversion rates. Prepare regular reports and presentations to communicate campaign performance and progress towards goals.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in social media management, preferably in the real estate or technology industry.
• Proven track record of developing and implementing successful social media strategies that drive business results.
• Strong writing and communication skills, with the ability to craft compelling content for social media platforms.
• Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Sprout Social, Google Analytics).
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads, Twitter Ads).
• Creative thinker with a passion for staying abreast of social media trends, emerging platforms, and best practices.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines simultaneously.