Marketing Manager - Employer Branding

Employer Branding Role at Infosys

An integral part of the central employer branding team at Infosys, this role reports into the global head of employer brand team. this global role entails taking on talent branding & marketing and related employer branding activities. The candidate must leverage their knowledge of the marketing discipline to design, innovative and metrics-driven candidate experiences to help potential employees understand the merits of a career with Infosys. Knowledge of social media, digital marketing, events, and creative communications to bring to life Infosys’ employer value proposition is essential for success.

The candidate will need to be a trusted advisor to talent acquisition teams to develop and execute strategies that closely align with TA goals and priorities. They will also build leverage key partnerships with DEI, marketing, and internal communications, and employee resource groups to identify opportunities and solutions to support employer brand goals.

The candidate will also be required to further strengthen the employee advocacy program at Infosys.

Location : Bangalore

Responsibilities include:

• Leading, developing and optimizing our digital portfolio to target active and passive diverse talent using channels such as career site, social job sites, job boards/niche sites
• Understand the talent profiles for the organization and develop a robust recruitment marketing strategy
• Understands employee advocacy and has worked on employee advocacy platforms
• Develop programs using sponsored jobs, paid social amplification, campaigns aligned to hiring needs in partnership with the digital and TA teams.
• Develop communication campaigns to support the talent recruiting strategy and drive candidate attraction and engagement through social media, events, and other channels.
• Leveraging marketing best practices, talent engagement campaign strategy, social channel landscape, and measuring campaign success
• Update and maintain Infosys career website pages for their regions
• Promote and communicate the employee value proposition through various digital platforms.
• Develop campaigns to build brand affinity and advocacy amongst employee with a focus on building the brand ambassadors program.
• Create, uncover, and articulate personal and inspirational employee stories to support the employer brand.
• Build on awards / certifications / ranking applications for various regions
• Monitor and measure the effectiveness of campaigns on an ongoing basis to ensure maximum ROI and provide feedback of these results to stakeholders

To qualify, candidates must possess:

• 11 – 14 years of experience with hands on experience in running branding initiatives
• Master’s degree in Marketing / Advertising / Communications
• People management skills, with experience of having led a team
• Worked for a minimum of 7 - 9 years on building employer branding, corporate branding campaigns
• Worked on content marketing, building brand content, employer brand content
• Worked on managing agencies and in-house designers
• Ability to collaborate hands-on with multiple stakeholders across global markets
• Maintain up-to-date reporting trackers
• Speed to deliver without compromising on quality of output