.. marketing. We work with some of the largest consumer clients in the country and have executed more than 250 successful campaigns until now. We believe we have a USP in being able to combine data, strategy and creativity in our campaigns and have been able to produce great results in this domain because .. read more
About Verticurl:
Verticurl (a division of Ogilvy), is a WPP company, was established in 2006 with the mission to be the world’s leading marketing technology services agency for global organization with a presence in APAC, North America and LATAM. Verticurl global marketing automation, demand generation and digital strategy specialists support our customers in more than 14 different languages and in a variety of industry sectors, including High Tech, Banking, Insurance and Financial Services, Manufacturing, Healthcare and Consumer Electronics. WPP is listed in London stock exchange which has approximately 130,000 employees across more than 130 countries.
About Ogilvy:
Ogilvy is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016; and Adweek's Global Agency of the Year in 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
Key Roles & Responsibilities:
- Provide expert guidance and support to clients on all aspects of data management and data analysis.
- Lead initiatives to improve data quality, accessibility, and usability.
- Develop data governance strategies and frameworks to ensure data accuracy and compliance.
- Analyze and visualize data to generate insights and support business decisions.
- Implement data-driven processes and solutions to optimize performance and efficiency.
- Overall understanding of key marketing and sales KPIs
Data Governance:
- Develop and implement data governance policies and procedures to ensure the integrity, security, and privacy of organizational data.
- Collaborate with relevant stakeholders to establish and enforce data standards and best practices.
- Tagging of users/ cohorts based on campaign results.
Data Quality Management:
- Design and implement data quality frameworks and processes to monitor, measure, and enhance the quality of data.
- Establish and enforce data quality standards, including data cleansing, validation, and enrichment strategies.
- Collaborate with data architects to design and implement database structures that align with business needs and support scalability.
- Update unsubscribes /Update hard bounce/ soft bounces.
- Support the Data analyst to identify trends and patterns.
Data Flow Optimization:
- Oversee and optimize the end-to-end data flow processes, ensuring efficient data movement across systems and platforms.
- Collaborate with data and Adobe teams to design and implement data pipelines that support business requirements. Quick ingestion of data from 3P partners.
Requirements – General:
Technical:
- Conduct data assessments to gather requirements, identify gaps, and develop improvement plans.
- Design and implement database structures and data models to optimize data performance.
- Integrate data from multiple sources and formats using industry-standard integration techniques.
- Develop advanced analytics, reporting dashboards, and data visualizations that provide actionable insights.
Business Development and Advisory :
- Consult with clients to understand their business objectives and align data initiatives with strategic priorities.
- Evangelize the value of data and demonstrate how to leverage data analytics to improve decision-making.
- Translate technical knowledge into business terminology to enable effective communication with stakeholders.
- Develop proposals and presentations that highlight project scope, deliverables, and benefits. · Provide training and guidance to clients on best practices for data management and analysis. · Stay abreast of current trends and technologies in the data industry by attending conferences and industry events.
- Share best practices, develop case studies, and contribute thought leadership to the wider community. Soft Skills
- Excellent communication, presentation, and interpersonal skills.
- Ability to build strong relationships and effectively influence key players.
- Strong organizational and time management abilities.
- Problem-solving, creativity, and analytical mindset with strong attention to detail.
Interested candidates share your resume to sunilkumar.baisani@pennywisesolutions.com