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To ensure robust processes& methodologies in order to provide insights and solutions for businessproblems across multiple categoriesPrincipal Accountabilities·Design effective & efficient ways along with the agencypartners to measure & track brand performance·Work closely with brand team to drive execution of briefs andevaluate research designs from the agency·Work closely with the brand team & leverage insights to drivebusiness growth·Identify new & effective ways of testing concepts, products& communication·Evaluate & pilot new tools & agencies esp. in the digitalspace·Leverage internal monitoring tools to derive insights·Triangulate multiple data sets to identify trends and earlyindicators of brand/product performance
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