Senior Content Writer

Position – Content Writer Get to know us- We are a global company with a range of Value-driven Products, Solutions, Services and Experiences encompassing SaaS, PaaS broadly XaaS, Hybrid and Enterprise. We firmly believe that the experiential world of tomorrow is going to be interconnected with API's and Microservices enabling the transformation to customer Experiences. We provide Fixed, Subscription or usage-based Pricing Models giving customers choice and value drivers suited to their context/ scenarios. The list of our gold and silver partners and alliances includes Maplesoft, SAS, Microsoft, Oracle and more. How we bring change: We leverage our strong technology expertise and deep industry knowledge coupled with focus on customer experience for XaaS like – - Insurance Distribution & Aggregation - IOT and vehicle telematics - GST Return filing and Invoicing - E-way Bill - e-Invoicing - Mobile Workforce - Logistics Process Automation - Consignment Tracking - High Value Goods Security - Fuel Management - Employee Transport Management - Analytics and BI (Business Intelligence) Our XaaS based Products and productized services ecosystem brings transformational changes in several industry areas by optimization of resources, costs, and processes. Your Role: Create and deliver engaging marketing communications by research, co-ordination, and relevant Industry knowledge. What you will do: Research industry-related topics including online sources, white papers, and professional studies Write all blog articles, eBooks, white papers, success stories, press releases, speaking proposals, one-pagers, and more Write clear marketing copy to promote our products/services Proofread and edit all content before publication Build content for landing pages and website pages Usage of keywords in the content as per SEO guidelines to increase web traffic Coordinate with marketing and design teams to illustrate articles Approve copy of the content for social media from the marketing specialist Working with Product Marketing and Sales, identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images, and tone) Update website content and copy as needed including building landing pages Conduct media outreach when appropriate for public relations article Beyond (How you will grow and what more you can do): Take responsibility- Learn new skills, grow as a person and a professional, inculcate skills and Learnings in yourself and others. Realize your Capabilities & Potentials- take ownership and build synergies to collaborate and help everyone around you. Be involved, come up with innovative ideas and take initiatives. The skills you need to bring along- 5+ years of B2B writing experience preferred Degree (BTech/MCA) in marketing, business or communication is required Technology knowledge of B2B software space is must Strong written and verbal communication skills Skilled in writing and editing content with attention to detail and timelines Demonstrated aptitude for acquiring and comprehending complex material and topics. A teamwork attitude, willing to take on extra tasks and see them through. Note: Applicant should have written technical content. Kindly share your resume at nirav.soni@binarysemantics.com with the following details Exp: CTC: Expected CTC: Notice Period: Location: Regards, Binary Semantics Limited