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Job Description Job Description: As a Performance Marketing Manager, you will play a pivotal role in driving the company’s growth through strategic and data-driven marketing initiatives. The ideal candidate is an experienced professional with a proven track record in performance marketing, analytics, and optimizing conversion funnels. Responsibilities: ● Manage the entire funnel (Small/Micro businesses) Manage top of the funnel Medium and Large Businesses. (Revenue of Long tail + Generating Marketing Qualified Leads for Enterprise Accounts) ● Develop and Execute Growth Strategies: Collaborate with cross-functional teams to develop and implement comprehensive growth strategies that align with business goals. ● Performance Marketing: Lead and optimize performance marketing campaigns across various channels, such as digital advertising, social media, email, and other relevant platforms. ● Data-Driven Decision Making: Utilize analytics and data to assess campaign performance, identify trends, and make data-driven recommendations for optimization. ● Conversion Optimization: Implement A/B testing and other optimization techniques to enhance conversion rates and user engagement. ● User Acquisition: Drive customer acquisition efforts by identifying and targeting key audience segments through effective marketing channels. ● Budget Management: Manage marketing budgets effectively, ensuring maximum ROI and efficient allocation of resources. ● Collaboration and Communication: Work closely with internal teams, including product, design, and analytics, to align marketing efforts with overall business objectives.
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