Performance Marketing Manager

<h4>Job Description - Performance Marketing -Category Manager</h4><h4><br></h4><p><br></p><p><strong>Position:Performance Marketing Manager</strong></p><p><br></p><p><strong>Department:</strong> Marketing</p><p><br></p><p><strong>Reporting Hierarch: </strong>This role would report to the Performance Marketing Head</p><p><br></p><p><strong>Responsibilities in the Role</strong></p><ul><li>Plan, own, and execute the Paid marketing strategy across channels for the MyCaptain flagship products line with an objective to meet revenue targets.</li><li>Generate & meet the lead requirements from the sales team across channels such as Paid Mediums(Facebook, Google, & LinkedIn)</li><li>Own the business goals across the Marketing Funnel from reducing the Lead Generation cost to optimizing Customer Acquisition Costs.</li><li>Measure & Report the business-related KPIs to management and agree on the actions plans agreed upon based on data.</li></ul><p><br></p><p><strong>Requirement Specifications</strong></p><p><br></p><ul><li>Strategic Thinker & Planner</li><li>Story-Teller</li><li>Team Player</li><li>Passionate Brand Builder</li><li>Handled & improved the quality of Social Media Handles.</li><li>Minimum Experience: <em>1-4 Years</em></li><li>Educational Qualifications: Any [Preferred - B.E/B.Tech CSC/ECE/EE/IT]</li></ul><p><br></p><p><br></p><p><strong>About MyCaptain </strong> :</p><p>MyCaptain is an Online Ed-tech platform that empowers every individual to pursue a career they truly love. At MyCaptain, we are passionate about many different things. In our heart of hearts, believe that theres a change coming, one thats long overdue, in the way that India chooses careers. We are here to help bring about that change. To challenge the status quo.</p><p><br></p><p>If you join us, your journey will be an adventure of a lifetime and will open up opportunities that contribute to a higher purpose. To change society as we know it.</p><p><br></p><p>Do you dare to be a part of our #PassionRevolution? </p><p><br></p><p>8 years young and with a team of 200+ empowering individuals, we are just getting started in this journey towards redefining education for all!</p><p><br></p><p>We are a $3 Mn funded startup, with an aim to enable the students to take their first step towards their passion through LIVE Courses in 35+ alternative career options.</p><p>Our goal is to empower young minds and enable them to make choices to create the future they deserve.</p><p>So far, we have impacted the lives of 1,50,000+ passion enthusiasts</p><p><br></p><p>We hope to bring you onboard this exciting journey and have a mutually enriching experience.</p><p><br></p><p><strong>Our Achievements :</strong></p><p>Through the years, we have produced numerous success stories, and partnered with industry leaders and the best is yet to come!</p><p></p><ul><li>1K Institutions Partnered: We have on-boarded thousand-plus schools and colleges across India to create a Larger Impact</li><li>100K Students Impacted: In over 35+ upbeat career paths, we have trained lakhs of students over the years</li><li>150+ Young Mentors : Captains as we call them are young professionals who have various accolades</li><li>100K: Engage the Community: We have a community of like-minded people who are always there for each other</li></ul><p><br></p><p><strong>We were in the news recently.</strong></p><p><br></p><p><a href="https://www.medianews4u.com/mycaptain-raises-3million-in-pre-series-a-funding/" rel="noopener noreferrer" target="_blank">(link removed)</a></p><p><br></p><p><a href="https://timesofindia.indiatimes.com/city/nagpur/4-engineers-who-teach-people-how-to-do-everything-but-engineering/articleshow/80694893.cms" rel="noopener noreferrer" target="_blank">(link removed)</a></p><p><br></p><p><a href="https://www.forbesindia.com/article/30-under-30-2021/forbes-india-30-under-30-the-ones-we-had-to-mention/66317/1" rel="noopener noreferrer" target="_blank">(link removed)</a></p><p><br></p><p><a href="https://www.vccircle.com/podcast-mycaptain-co-founder-sameer-ramesh-on-using-ed-tech-to-pursue-passions/" rel="noopener noreferrer" target="_blank">(link removed)</a></p><p><br></p><p><strong>Why you'll love MyCaptain:</strong></p><p><br></p><p>We are a melting pot of diverse backgrounds where young minds get together to problem solve in a truly collaborative startup environment.</p><p><br></p><p>We are passionate about our vision and leave no stone unturned to achieve our audacious goals. We celebrate the successes of our team members and believe that their failures are stepping stones to bigger successes that will take us closer to our vision.We believe in high empowerment and growth and a strong learning culture.</p><p><br></p><p>Here is why you should be a part of our DREAM TEAM:</p><p>+ Impact Students across the Country</p><p>+ Young and Energetic Peers</p><p>+ Constant Learning and Development</p><p>+ Fast & Growing Start-Up Life</p><p>+ Generous Compensation Structure</p><p>+ Safe & Inclusive Space</p><p><br></p><p>We focus on our mission- We are recognized as an emerging market leader for skilling in non-technical career spaces.</p><p><br></p><p>We believe in our product- MyCaptain focuses on skill-oriented courses for learners with a personal touch. Our product is our website, App, and Captains. Our Captains are mentors who are not just teachers but companions in our journey of self-exploration and fulfillment. Our App and Website are designed to give a personalized and seamless learning experience by connecting aspiring skilled people and industry experts.</p><p><br></p><p><br></p><p>We value diversity - We are an equal opportunity employer and seek diversity at all levels at MyCaptain. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status.</p><p><br></p><p><br></p><p><strong>View us on LinkedIn: </strong><a href="https://www.linkedin.com/company/mycaptain-in" rel="noopener noreferrer" target="_blank">(link removed)</a></p><p><br></p><p><strong>MyCaptain App Link:</strong> <a href="http://shorturl.at/vDU15" rel="noopener noreferrer" target="_blank">shorturl.at/vDU15</a></p><p><br></p><p><strong>Website: </strong><a href="http://www.mycaptain.in" rel="noopener noreferrer" target="_blank">(link removed)</a></p><p><br></p><h4></h4>