Paid Media

<p><strong>Job Description for Paid Media for a digital marketing advertising agency</strong></p><p>1. <strong>Day to Day Role and Responsibilities:</strong></p><p><br></p><p>- Plan, execute, monitor, and optimize paid marketing campaigns, which include channels: Google paid search, GDN, and social media paid campaigns (Facebook & Insta, Twitter, LinkedIn, Quora, Reddit etc.)</p><p><br></p><p>- Responsible for executing and managing keyword research and content gap analyses and presenting findings on paid marketing campaigns to stakeholders</p><p><br></p><p>- Scale existing channels and find new channels to make sure the market can reach the maximum potential</p><p><br></p><p>- Monitor program outcomes, budgets, and competitive landscape</p><p><br></p><p>- Collaborate across teams internally (Creative, Data management, etc.)</p><p><br></p><p>- Measure and report all paid marketing campaigns' performance and assess against goals (ROI and KPIs).</p><p><br></p><p>- Provide ongoing actionable insights into campaign performance to the team</p><p><br></p><p>- Stay up to date on new developments, trends, and technologies in the search, display and social advertising space and integrate best practices</p><p><br></p><p>- Strategize ways to improve and track performance for your campaigns.</p><p><br></p><p>- Brainstorm new and creative growth and optimization strategies for paid marketing channels.</p><p><br></p><p><strong>KPIs :</strong></p><p><br></p><p>- Finding the gaps across the digital mediums to leverage the business numbers</p><p><br></p><p>- Understand the category and present marketing trends across the industry verticals</p><p><br></p><p>- Finding the creative and content gaps across the webpages / promoting pages (Find the way to leverage the performance)</p><p><br></p><p>- Responsible for the business growth and scale of the business to the next level</p><p><br></p><p>- Co-ordinating with internal teams and brainstorming new ideas, innovations, and deliveries point of view</p><p><br></p><p>- Present category landscape along with the competition move across the markets</p><p><br></p><p>- Up to date with the trends around the category and provide suitable outcomes which will help organizational growth</p><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p>