Marketing Analyst

About Us:
TMB (Trusted Media Brands) is the world's leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms, is powered by content that’s inspired and created by our fans. Engaging more than 200 million consumers worldwide, our content — available across streaming TV, social media, web, and print — sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at Location:
We have offices in New York, Los Angeles, Milwaukee, London, and Gurgaon. We welcome you to work in our Gurgaon office, but you also have the opportunity to work from home.
About the role:
The Consumer Marketing Team at TMB is looking for a Marketing Analyst. This position will report to the Senior Director of Marketing and be responsible for campaign analytics as well as supporting on strategy.
About you:
The ideal candidate for this role has an analytical mindset, excellent problem-solving skills and understanding of direct marketing principles. In addition, you possess a collaborative spirit and have strong presentation and communication and thrive on an opportunity to present to senior leadership and build relationships.
Your day-to-day:

• Perform independent campaign analysis, creating hypotheses and optimization opportunities for future campaigns – Proactively identify and evaluate new campaign opportunities and convert them into short-term or long-term projects
• Monitor and manage campaign analytics including performance tracking, summarize information without errors, supporting all renewal and gift activity across magazine and book product lines
• Prepare campaign / monthly reporting and re-forecasting of campaign results as needed
• Collaborate actively with broader marketing, creative and data teams to ensure successful execution of day-to-day activities
• Participate in departmental or cross-team meetings to communicate results and issues
• Support the Senior Managers / Directors with delivery of ongoing projects
• Execute reporting using calculations in Microsoft Excel, using functions such as pivot tables, vlookups, IF formulas and data filters
• Perform general data analysis, looking into trends and identifying potential discrepancies and errors

You have:

• BA (Marketing or Business Administration) required
• 3-4+ years’ experience in Consumer Marketing as an analyst or marketer
  • Prior media and/or subscription experience is preferred but not required
• Experience with campaign performance analytics such as but not limited to variance to plan analysis, Indices / test result analysis and Profit / LTV analysis
• Problem-solving skills, with an exceptional ability to digest new information, master new techniques and translate knowledge to others in a fast-paced environment
• An ability to prioritize and organize issues / projects for self, internal team, and external partners
• Excellent written and verbal communication skills, as well as presentation skills
• Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint

About this team:
Our department is dedicated to retaining subscribers to all of our magazine and book subscription businesses. Our main objective is to use analysis to continue to test and improve our pricing, creative packages and timing to subscribers in order to maximize our response and meet our financial goals.
Our Benefits:
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at
India specific benefits

• Comprehensive Time Off policies
• Maternity and Paternity Time off
• Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*
• Access to Mental Health Reimbursement
• Annual Sport reimbursement and Home office reimbursement
• Office with in-house kitchenette

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
This role is offered by TMB through Jukin Media India Private Limited.