Digital Marketing Strategist

Roles and Responsibilities:

•  Develop indication, regional and persona-driven, integrated campaigns, that are aligned to our strategic goals, that attract, convert, and retain business.
•  Manage and develop our corporate facing website, to provide a UX and content that engages our global audience, and converts them into leads
• Develop and deliver a content strategy, leveraging in-house expertise and our dedicated copywriters to drive leads and engagement through our digital channels
• Explore new content channels and types to find new ways of engaging our core target audiences
• Drive our SEO performance across key regions and core target markets to drive organic and inorganic traffic and leads

 Skills Required Mandatory:

•  Bachelor or Master degree related to Marketing, Online Media, and/or communication sciences, or a comparable qualification ideally with marketing as a module or credit
• Proven experience in multi-channel campaign execution, with knowledge of the customer journey and how different tools can work together to optimize it, including knowledge of email/digital marketing best practices
• Experience in leveraging digital tools to drive web leads, including CMS, SEO, and PPC, ideally complemented with knowledge within WordPress, managing websites, content development, and managing a content calendar that’s aligned to business goals
•  Analytical, structured, solution- and detail-oriented hands-on personality with strong organizational skills, combined with customer-oriented thinking and a structured and forward-thinking approach to work, including proficient understanding of analytical performance reviews and connecting these into campaign dashboards and/or data visualization platforms (e.g. Tableau)
•  Full working proficiency in English, any other language would be a plus

Experience:  3 to 5 Years (relevant experience) 

Designation:  Digital Marketing Strategist

Location:   Vadodara, Gujarat

Joining:  Immediate