PPC Executive

Brand Aura is a digital marketing & transformation Agency based in Pune, Maharashtra. that encompasses services from creating your Brand identity through digitally defining your ideas and focusing on getting your products & services to the ever-growing digital market thereby increasing your brand’s awareness, sales and desire. We are passionate to craft your brand’s digital journey.

PPC Executive:

·      We are looking for the perfect candidate as a PPC Executive who can work from the office to manage and develop the company’s pay-per-click and social media advertising campaigns.

·        The ideal candidate will have a working knowledge of Google Ads & Facebook Ads

·        Ensure meeting performance and revenue targets in line with the overall marketing plan and budget, and also reporting, implementation, and analysis of ad performance.

Responsibilities and Duties:

·        Launching and optimizing PPC campaigns on Google Ads & Facebook

·        Monitoring budgets and overseeing ad campaigns

·        Tracking KPIs and producing useful reports for management

·        Should be well-versed in principles of search engine marketing (SEM), display advertising and paid social.

·        Must ensure our online marketing efforts have the highest possible return on investment (ROI.)

·        Experience in data analysis and reporting Create goals, and custom reports using Google Analytics.

·        Analytical thinking with strong math skills.

·        Oversee accounts on search platforms, Keyword and audience persona research

·        Adjust bids and budget to gain better ROI

·        Track KPIs to assess performance and pinpoint issues

·        Write attractive and concise copy for adverts and landing pages

·        Suggest and develop new campaigns across multiple channels

·        Find ways to reduce the risk of click fraud

·        Creating, developing & implementing effective paid search and social strategies

·        Ensuring that campaigns are aligned with the client’s marketing objectives across multiple channels

·        Additional Responsibilities Involvement in Team Projects Where relevant, data administration in Google Drive Key Requirements Strong understanding and hands-on experience on Google Ads, Social media ads and Google Analytics.

·        Very good written and verbal communication skills should be able to speak fluent English Highly organized individual with the ability to deal with complex campaign issues and deadlines.

·        Google Ads certified Working knowledge of Microsoft suite (Excel, PPT) and Google spreadsheets, docs & slides.

·        A team player Should be able to explain campaign-related issues to the client and team lead

Job Qualifications And Skill Sets

Below are the qualifications expected of a Google Ads expert:

• 0.6 to 1 years of experience working in a similar role
• A degree in digital marketing or a related business field
• In-depth knowledge of Google Ads, Facebook Ads, Social media ads and Google Analytics
• An understanding of search engine optimization (SEO) and search engine marketing (SEM)
• Google Ads certification
• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
• You have at least 0.6 year of experience ideally in Digital Marketing within Media & Entertainment industry.
• Experience in Employer Branding and Performance marketing would be a strong advantage.
• You have good knowledge of Google Analytics.
• You are highly goal driven and work well in fast-paced environments
• You possess strong analytical skills and are comfortable dealing with numerical data
• You are a strong team player who can manage multiple stakeholders

Location: On-site in Pune

Ready to make your mark and join our marketing-driven team?

Share your resume with us at hr@brandaura.in.