PAC Cosmetics - eCommerce Specialist

Company Description PAC Cosmetics Pvt. Ltd. is a renowned entity in the beauty and cosmetics industry, committed to innovation and quality. The company offers a diverse range of premium cosmetics, skincare, and beauty accessories with a focus on blending science and artistry. PAC Cosmetics epitomizes excellence and is a trusted choice for professionals and beauty enthusiasts alike. Role Description This is a full-time on-site role as an eCommerce Specialist - Marketing at PAC Cosmetics located in Goregaon, Mumbai. The role involves day-to-day management of the company's e-commerce website, creating and executing online marketing campaigns, managing social media platforms, and monitoring website analytics to improve website performance. E-commerce positions help complete tasks necessary for the buying and selling of products and services on the internet. As more brands and businesses use the internet to market, sell and promote their offerings, these types of positions may continue to grow in demand. An e-commerce expert is a professional who specializes in developing online sales strategies. They promote the services and products of the organization they work for and provide their services to multiple clients. Responsibilities : Maintain product content that will be published on our e-Commerce Shopify website. Maintain best practices for new product listings, content creation, distribution, and maintenance. Create and execute a system for matching suppliers' warehouse product information listings with the e-commerce sites. Provide support in other areas of e-commerce marketing, SEO, Google Ads, Google Analytics, website UX, and Social Media. Work on existing product listings and launch new product listings on the company's various e-commerce platforms by collaborating and effectively communicating with departments such as Purchasing, Marketing, Receiving, Compliance Department, etc. Research new product information, including brands and features, and photos, to create content for product pages. Manages product information on e-commerce platforms; develops enhanced product pages. Translates business requirements into the appropriate product data structure. Collaborates with business resources or product manufacturers to obtain and format product information, content, and media. Resizes, formats, and processes product images. Maintains products catalog in the warehouse management system. Updates product images and information through the life cycle of the product. Educates other team members on new product information and New process information. Maintains up-to-date awareness and knowledge of company products Perform other duties as assigned by the Product Development Manager. Qualifications 5 years plus Experience in e-commerce management and online marketing Proficient in website analytics tools such as Google Analytics, Ecommerce platforms Knowledge of SEO, SEM, and PPC techniques Familiarity with email marketing, social media management, and content creation, Excellent written and verbal communication skills Ability to work in a team and independently, understand ecommerce Bachelor's degree in Marketing, Advertising, or related field Experience in the beauty or cosmetics industry is a plus