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As part of the corporate branding team, the candidate will help shape and amplify Infosys’ CSR narrative. This role will entail bringing exceptional pan-format, storytelling skills to the challenge, as well as a deep understanding of the purposeful work that Infosys executes. The role will bring to life Infosys’ commitments as well as the vibrant work underway today involving the company’s philanthropy.
Responsibilities:
- Develop and implement a comprehensive branding and marketing strategy for Infosys’ CSR initiatives.
- Craft compelling messaging and narratives that resonate with diverse audiences.
- Manage and create high-quality content (website copy, social media posts).
- Oversee the production of marketing collateral, including brochures, annual reports, videos.
- Identify and leverage relevant marketing channels to raise awareness.
- Collaborate with internal stakeholders across the Foundation and Infosys to ensure brand consistency and messaging alignment.
- Track and analyze campaign performance and recommend data-driven strategies
- Stay updated on current trends in CSR communication and storytelling.
To qualify, candidates must possess:
- Minimum 4 - 5 years of hands-on experience in running branding and marketing initiatives
- Master’s degree in Marketing / Advertising / Communications
- Outstanding writing, messaging, and editing skills
- Agency experience preferred but not mandatory
- Experience working with in-house designers and external agencies
- Ability to collaborate hands-on with multiple stakeholders across global markets
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