.. properly counselling the patient about our services. Being sensitive to a patient's needs and guiding them throughout their journey. Coordinating with different departments to achieve the desired results. Requirement: Effective communication, interpersonal and negotiating skills. Bachelor's degree in .. read more
About Virohan Virohan is a Healthcare focused Ed-Tech company training youth for jobs in the healthcare sector. We aim to create India’s largest Industry demand-led edtech platform for healthcare professionals. We are funded by Blume Ventures, Rebright Partners (Japan), elea Foundation for Ethics in Globalization (Switzerland), Artha Impact (Switzerland), Yunus Social Business (an impact fund founded by Noble Laureate Prof. Mohammad Yunus based out of Germany), AngelList, Keiretsu Forum amongst others. Virohan is operating at the cusp of Edtech and Healthcare. Both these industries have entered a new phase of growth because of the pandemic and will grow rapidly over the next 10 years. The time to enter this space and make your mark is now! We are looking for entrepreneurs to join us and help us build the next edtech unicorn! We're building the Marketing & Growth team at Virohan on the following 4 pillars: Talent - We look for solution-hungry complex-problem solvers to increase the talent density of our team Ownership - We expect very high ownership from outcome-paranoid team players Communication - We propagate open & honest communication with frequent un-filtered constructive feedback Bias for Action - We believe done is better than perfect, and that said & done shouldn't differ by much Are you the right fit? Are you someone who seeks complex problems and enjoys getting into depth & numbers to try and solve them? Are you someone who likes to make spreadsheets for everything - shopping lists, travel plans, personal finance, etc? Do you often find yourself questioning “why” while others are thinking “how”? Are you looking to join the next big start-up with the vision of becoming the next big unicorn? If you’re nodding your head, this is for you. We’re looking for passionate, talented people who want to change the way the world thinks about higher education and unlock human potential, regardless of circumstance. Marketing Team’s Vision for 2024-25 Our goal is to drive 5x growth in Revenue run rate in 12-18 months, while holding CAC within a tight guardrail. Virohan’s present marketing stack is heavily pegged on leveraging performance marketing (FB & Google) to drive lead generation efforts for recent school graduates. We are planning to diversify this stack, with a longer-term vision, in the following way: Performance Marketing Mid-Bottom Funnel Take the present lead-gen stack to 10x Setup & align KPIs, build optimisation avenues Setup processes to scale predictably & efficiently Brand Marketing Top-Mid Funnel Setup the function from scratch Build a consumer intelligence powerhouse for all touchpoints, setup benchmarks Drive comms & strategy Product Marketing & Analytics Own & Enable Conversion Drive Lead Capture Conversion on Web & App Drive Lead to Purchase funnel Conversion Build & Own MarTech stack Content Marketing Drive Organic Growth Enable Virohan’s discovery to core TG with presence & integration across media Drive SEO & Content strategy across social media - Meta, YouTube, other You will own & set up the Marketing Analytics function, that spans the following: Building an Analytics Powerhouse for Marketing - right from the way our database is structured, to pipelining & further coming up with automated dashboards & reports that serve as the backbone for all data-driven decision making for the marketing team Requires you to be well-versed with SQL & Excel, understand Virohan’s internal & marketing channels database architecture Setting up a CRM Function - in the form of digital communication journeys on app, web & chat flows + chatbots on messaging platforms (whatsapp / SMS) across the conversion funnel to empower & enable the inside sales process. Involves working closely with the sales team to understand how they work, and build users journeys on owned media - sms, whatsapp, email, app notifications - further liaising with the product team to enable product delivery. Unifying Leads Data - We generate a large volume of enquiries for our products, that come with a unique set of attributes depending on the channel that these are acquired from. We are presently unable to harness the true value of these attributes in terms of marrying these with the sales funnel & extracting insights that would allow us to build Marketing & Sales efficiency. Involves working on a large dataset to be able to extract insights, and eventually build a process out of a one-time exercise after aligning stakeholders across marketing, sales & product. Event tracking and integrations with digital marketing channels (Meta, Google, Affiliates) to enable performance marketing At this stage of the business, this is a big lever to drive efficiency across marketing & sales - requires adept project management and understanding of performance marketing You are the right fit for the role, if: You have 2-5 years of experience in analytics / business intelligence / product marketing / digital marketing / product management You are very well versed in SQL & Excel You love numbers & objectivity, you seek problem solving opportunities with a rational approach You’ve worked on tracking & measurement in the past - creating, templatising & automating dashboards & reporting. You are obsessed with detail & often spot opportunities by paying attention to detail. You’ve had experience with / exposure to lead generation ( good to have ) You’ve had experience of working with Python ( good to have ) What’s in it for you: Flexibility to work from home 1 - 2 days a week Great set of peers to work with, who value mutual respect and clear communication Right to win - The founding team understands business and has a clear vision to chase Opportunity to work on a critical role, which will have a direct and big impact Transparent work culture with ‘No door’ policy A chance to join a high potential company very early, with a competitive compensation.