Deputy Manager– Performance Marketing

The client is an e-commerce giant and also an end to end supply chain solutions provider. They are looking at hiring a Deputy Manager– Performance Marketing for their team at Noida.

Role :

This role demands the candidate to be a go-getter who has a knack for problem-solving and growth hacking. The role requires acumen of managing SEM/Social media Marketing budgets. SEO/ SEM Optimization of PPC campaigns in an effective manner.

Responsibilities:

• Setting up effective planning and strategizing marketing activities for client through web & app

• Optimize & create marketing campaigns across channels (Google, Facebook, Criteo etc.) to

achieve the targeted RoAS (Return on Advt. Sales)

• Process implementation, including defining and tracking performance

• Optimization and bid management of PPC campaigns

• Analyze Clicks and Conversion data, ad expenses and ROI

• In-depth knowledge & understanding of e-commerce digital marketing (including shopping Ads)

• Manage & execute App campaign for client targeting increasing the active user base

Experience :

• Marketing professional having above 2 to 5 years of digital marketing experience.
• Understanding of various online marketing channels (Like – Ad words, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)

Key Skills :

• Performance Marketing
• Optimization of campaigns
• Retention Marketing