Digital Marketing Manager

  • Pune
  • Slideuplift

Company Description

SlideUplift is a utility that provides business professionals with impactful PowerPoint tools and templates to create powerful presentations. PowerPoint is the default medium for communication in various industries, including startups, brand management, consulting, and human resources. However, professionals often struggle with graphics and spend excessive time on formatting rather than focusing on their ideas. SlideUplift offers a wide variety of original and visually appealing graphics to enhance presentations and help professionals communicate their ideas effectively.


Role Description

We have an urgent opening for a Digital Marketing Manager to join our team in Kalyani Nagar, Pune. The ideal candidate will be responsible for planning and executing all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns. They will also be tasked with measuring and reporting campaign performance against goals, identifying trends and insights, and optimizing spend and performance accordingly. Additionally, the Digital Marketing Specialist will collaborate with internal teams to optimize user experience and evaluate emerging technologies.


Responsibilities


·       Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

·      Design, build and maintain our social media presence.

·      Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·      Identify trends and insights, and optimize spend and performance based on the insights

·      Brainstorm new and creative growth strategies.

·      Plan, execute, and measure experiments and conversion tests.

·      Collaborate with internal teams to create landing pages and optimize user experience.

·      Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

·      Instrument conversion points and optimize user funnels.

·      Collaborate with agencies and other vendor partners.

·      Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.


Requirements and skills


  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing.
  •  Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement


Additional Information:

  • This is an urgent onsite opening located in Kalyani Nagar, Pune.


Apply now

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