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Job Summary
§ This role is responsible for branding Maestro and all marketing activities of organization and projects. This is a corporate role with long term vision of the organization goals and strategy road map.
§ Candidate is responsible for PR, Corporate communications, Media management, Digital marketing, advertising and Presales
Key Roles and Responsibilities
Strategic Focus
§ Develop Maestro marketing strategy
§ Direct and oversee the Maestro marketing function to identify and develop new customers for products and services.
§ Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.
§ Develop the Maestro brand philosophy.
§ Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
§ Develop approach/target plans for each segment identified; develop Positioning strategy for each product/segment group
§ Assess alignment of new product launch
Operational Focus
§ Estimate marketing budget based on marketing spend trends, project pipeline and other directives from the senior management.
§ Allocate the marketing budget to various product and spend categories
§ Participate in the development of new project proposals – provide inputs on product mix, pricing, customer behavior and real estate trends
§ Plan and coordinate public affairs, and communications efforts, to include public relations and Corporate communication
§ Supervise the planning and development of Maestro marketing and communications materials.
§ Represent Maestro at various community and/or business meetings to promote the company.
§ Supervise the preparation, issuance, and delivery of exhibits, and promotion programs.
§ Define and articulate brand positioning vis-à-vis target customer segment
§ Identify the brand trademark architecture, brand look and feel
§ Ensure legal protection of trademarks identified
§ Develop plans for tracking and monitoring brand performance and value
§ Identify and evaluate co-branding opportunities
§ Plan public relations activities, identify brand positioning and messaging requirements for planned public relations activities
§ Identify, evaluate, select and monitor promotions channels and media partners
§ Identify promotional schemes based on marketing strategy and sales plan
§ Allocate promotions budget to promotional schemes
§ Define and agree on promotions effectiveness measurement mechanisms
§ Calculate the ROI of the promotional schemes and campaigns. Take measures to improve the ROI
§ Develop primary research objectives to understand buying patterns, preferences
§ Initiate, track and monitor consumer oriented primary research initiatives
§ Implement the research findings in the new marketing campaigns and advertisements
§ Monitor the press releases in media and give inputs for the press releases
§ Generate leads through exhibitions, advertisements, campaigns and promotions
People Focus
§ Recruit, develop and retain staff, partnering with Human Resources.
§ Responsible for managing his/her team by enforcing HR policies and procedures
§ Supervise and manage the performance of the team, ensure annual appraisals and informal performance reviews
§ Coach, mentor, motivate and supervise project team members / contractors and for successful project delivery
§ Identify training needs for the team
§ Responsible to counsel and retain the top/ critical talent and keep the attrition rate low
Education and Experience
§ Masters in Business Administration (MBA) with Marketing specialization from reputed university
§ Minimum of 10 years of experience with at least 5 years in Real Estate Industry with desired experience of leading a team of at least 10+ members.
Leadership Competencies and Skills
§ Good interpersonal and customer facing skills, able to empathize, maintain professionalism, display patience and politeness within a sometimes pressurized environment
§ Good team working skills and ability to work with minimal supervision
§ Proven desire to update product knowledge and skill set where required
§ A conscientious, flexible and can do working style
§ Good oral communication skills. Ability to communicate with both customers and colleagues at all levels of seniority and liaise.