Marketing Content Specialist

Why Ample

We value our team members, and you can look forward to

• Humane work environment with strong focus on people well - being
• Work Culture that is growth oriented and fun
• Continuous learning - on the job as well as through programs, and mentoring
• Compensation in line with the best in the industry

Ample is a 27 year old organisation. What does it mean for you?

• We are a stable organisation with with over 27 years of experience in SI / IT - in an environment where companies rarely cross 10

• We have built trusting relationships - with team members, customers and partners, several of them for over a decade, and many over two decades.

• We have navigated diverse challenges, disruptions and have navigated them all, and emerged triumphant.

The foundation for future growth is on the following foundations

• Globally revered brands in partnerships with Ample - in the enterprise and retail industry

• You would be representing a brand that the market has revered and valued over two decades

• We aspire to grow at a trailblazing pace over the next 5 years, and reach USD 1 Billion . This will need leaders who can take the mantle of responsibility towards this opportunity.

• Our current enterprise base of 1500 customers is spread across the country and will become the core of our growth engine

We live our vision and values

• Our customers and team members experience this every day, making it a place to be for anyone engaging with us
• We have an open culture where people are expected to focus on “what-is-right” instead of “who-is-right”. Feedback, suggestions and comments are encouraged, and acted upon. Anyone can speak to anyone in the organisation.

We are seeking a dynamic and creative Content Marketing Specialist to join our Enterprise Marketing team. The ideal candidate will be responsible for developing and executing content strategies across various platforms to drive engagement, generate leads, and enhance brand visibility. This role requires a combination of strategic thinking, exceptional writing skills, and a keen eye for detail. The Content Marketing Specialist will play a crucial role in shaping our brand's narrative and driving growth through compelling content.

Responsibilities:

Content Creation:

· Develop high-quality content for sales collaterals such as brochures, case studies, whiterpapers, presentations for Ample’s portfolio of technology solutions.

· Write engaging website content, ensuring alignment with brand voice, messaging, and SEO best practices.

· Produce compelling social media content tailored to different platforms (e.g., LinkedIn, Instagram, Quora) to increase audience engagement and drive traffic.

· Generate insightful blog posts and articles on relevant industry topics to establish thought leadership and attract target audiences.

· Create captivating and persuasive email content that drives engagement and conversions.

· Collaborate with internal teams to gather information, conduct research, and ensure accuracy and relevance of content.

Content Strategy and Management:

· Develop and execute comprehensive content strategies aligned with marketing goals, target audience preferences, and industry trends.

· Conduct regular content audits to assess performance, identify gaps, and optimize content for maximum impact.

· Stay updated on emerging content trends, tools, and technologies to continuously enhance content strategy and delivery.

· Monitor and analyze content performance metrics using analytics tools to track KPIs and inform content optimization efforts.

Program Management:

· Lead the overall creativity and program management of website, SEO, social media, email marketing and blog initiatives.

· Coordinate with cross-functional teams, including design, development, and marketing, to ensure timely delivery and execution of content initiatives.

· Develop and maintain content calendars, schedules, and workflows to streamline content production and distribution processes.

· Provide regular updates and reports on content marketing initiatives, performance metrics, and project statuses to stakeholders.

Qualifications:

• Bachelor's or Master’s degree in Marketing, Communications, Journalism, or a related field.
• experience of minimum 5 years in content marketing, copywriting, or a similar role in a B2B environment in IT/IT Services/ITES industries.
• in handling communication portfolio for technology products or services
• writing and editing skills, with a keen eye for grammar, punctuation, and style.
• understanding of SEO principles and best practices.
• in content management systems (e.g., WordPress), SEO tools (e.g., SEMrush), and analytics platforms (e.g., Google Analytics, LinkedIn Analytics), email marketing platforms (e.g., Zoho Campaigns, MailChimp)