Search Engine Optimization Executive

  • Pune
  • Tranrency Market Research

Position: Senior SEO


Job Location: Pune


Experience: 1-3 years


Educational Qualification: B.Sc / BCA / B.E. / B.Tech



Key Responsibilities

· Conduct keyword research and selection for pay-per-click campaigns and SEO projects

· Ensure websites are filled with optimal keywords

· Improve a company's organic search results

· Implement strategies for increasing site ranking

· Research, understand, and stay up-to-date on the latest search engine algorithms, rules, techniques and trends

· Perform ongoing keyword discovery, expansion and optimization

· Working with the development teams to improve site structure, optimize page layout, and indexing and rankings

· Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations

· Research and analyse competitor advertising links

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code


Communication Skills

· Strong oral and written communication skills

· Knowledge of online marketing and search engine optimization

· Knowledge and experience with HTML and Excel will be preferred

· Ability to manage details, overall flexibility and efficient work habits

· Experience in Google Webmaster Tools, Google Analytics preferred