Email Marketing Automation Associate (B2C)

  • Mangalore
  • Athenahealth
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.The Opportunity:epocrates, an athenahealth company, is seeking an experienced multi-channel marketing technologist to manage and service our consumer platform- Iterable, to support continued feature implementations, grow and scale our new marketing automation program, build, test, and launch regular marketing campaigns across email, push, and in app messages with the goal of maximizing our outreach capabilities.Position Summary:The B2C Email Marketing Automation Associate or the Iterable ESP Administrator is responsible for the implementation, design, and ongoing support of our marketing automation programs as well as all consumer outreach via Iterable. The ideal candidate will be able to build a program from both a technical and business perspective (data literacy is key!). This person would work alongside marketing, to build out the design, implementation, and optimization of email campaigns, push notifications, in app messages, and user journeys. As part of the epocrates marketing team, the candidate will work closely with the engagement marketing team, product and analytics to develop tactical plans and campaigns to improve engagement and drive outcomes. The ideal candidate will be able to perform technical consultation for our business needs, as well as perform technical campaign builds within the platform. This person will drive epocrates marketing automation vision forward as we look to build out fully automated user journeys for differing product and marketing needs. They will be an active participant in stakeholder discussions and lead knowledge-share and educational sessions to a diverse set of internal stakeholders, including up to executive leadership. Education, Experience, & Skills Required: Bachelor’s degree in business, mathematics, computer science or related field5+ years’ hands-on professional experience with email marketing technology platforms such as Iterable,, hupspot, etc.3+ years’ experience with analytics and data to improve marketing campaign performance via A/B testing and other optimizationsProficient in the following languages Server-Side JavaScript, AMPscript, Guide Template Language, SQL and/or SOQL, HTML, and CSSHands-on application configuration and integration experience with Iterable or other similar platformsExperience creating and executing integration and user acceptance test plans is preferredStrong and effective written, verbal and presentation skills with the ability to collaborate with team members and business stakeholders at all levels of the organizationBehaviors & Abilities Required: Precise attention to detail with a positive attitude and a take-charge mentalityComfortable juggling multiple priorities with ability to manage time effectivelyComfortable acting as consultant, decision maker, SME, and being able to articulate a clear perspective on the reasoning for a given implementation designAble to drive consensus among diverse group of stakeholdersExcellent problem-solving, analytical, and investigative skillsOrganized, strong attention to detail and ability to deliver in a collaborative and fast-paced environmentAbout athenahealthHere’s ourvision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.What’s unique about our locations? From an historic, 19thcentury arsenal to a converted, landmark power plant,allofathenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our10offices across the United States and India —plus numerous remote employees —all work to modernize the healthcare experience, together.Our company culture might be our best feature.We don't take ourselves too seriously. But our work? That’s another story.athenahealth develops andimplements products and services that support US healthcare: It’sour chance to create healthier futures for ourselves, for our family and friends, for everyone. Our vibrant and talented employees — orathenistas, as we call ourselves — spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing theirbestselves to work.Our size makes a difference, too: We are small enoughthatyourindividual contributionswill stand out— butlarge enoughto grow your career with ourresources and established business stability.Giving back is integral to our culture. OurathenaGivesplatform strives tosupport food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’sCorporate Social Responsibility(CSR)program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.What can we do for you? Along with health and financial benefits,athenistasenjoy perks specific to eachlocation, including commuter support, employee assistance programs, tuition assistance,employeeresource groups, and collaborative workspaces — some offices even welcome dogs.In addition to our traditional benefits and perks, we sponsor events throughout the year, includingbook clubs, external speakers, and hackathons. And weprovideathenistaswithacompany culturebased onlearning,the support of anengaged team,andan inclusive environment where all employees are valued. We alsoencourage a better work-life balance forathenistaswith our flexibility. Whilewe know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.