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Senior Marketing Specialist – Data and AI
About NutaNXT:
NutaNXT is a Data-driven next-gen Digital Engineering services provider with a singular focus on building innovative products using advanced Data, AI/ML, Data Analytics, and Cloud technologies. Our mission is to help clients leverage our specialized Data/AI and Digital Product Engineering capabilities, IP/platforms, software tools, and automation frameworks to build best-in-class products and stay ahead of the curve. We are a new Snowflake Data partner with specialized capabilities in the AI/ML area along with traditional Data Transformation capabilities. You will get to work on multiple projects critical to NutaNXT's needs with opportunities to switch teams and projects as you and our fast-paced business grow and evolve.
Job Description:
NutaNXT is looking for a self-driven and ambitious Senior Marketing Specialist with 3-6 years of relevant marketing experience at a Data, AI, Digital Engineering or SaaS company and an aspiration to grow and make an impact in the data-driven marketing and performance marketing sphere.
Roles and Responsibilities:
- You will be responsible for leading the company’s integrated branding strategy across LinkedIn and other Digital platforms while scaling up our execution to bring in a data-driven performance marketing approach.
- You must have a proven track record of delivering LinkedIn marketing and branding objectives and targets by driving relevant metrics and marketing performance across various dimensions such as brand awareness, Thought Leadership, events, demand generation, corporate communications, employer branding, etc.
- Proficiency in related marketing areas such as web content and how this links to effective social media strategy execution with exposure to related tools including SEO, Google Analytics, etc. Must have ability to build, plan, and implement the overall digital marketing strategy.
- Develop and implement digital marketing strategies and campaigns to achieve marketing objectives and business goals.
- Create and manage corporate social media accounts, including high-quality content creation, scheduling, and engagement, to drive brand awareness, engagement, etc.
- Specialized experience in scaling LinkedIn Marketing and Email Campaigns is a plus. Develop an implementation model and strategy to optimize and integrate CRM processes of the organization to improve the sales & marketing lead cycle.
- Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies to continuously improve campaign performance.
- Manage and optimize paid digital advertising campaigns, including Google Ads, Facebook Ads, and other platforms, to maximize ROI.
- Monitor and manage Digital performance across channels, suggesting improvements to SEO, SEM, and user experience, to drive traffic and conversions. Responsible for Employee Branding initiatives and go-to person for senior management media engagement or event-based marketing initiatives.
- Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies to continuously improve campaign performance.
- Manage organic social media, including ownership for monthly content and conferences/events calendars, etc.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is positioned as a Technology-leader in our core industry segment.
Key Experience and Skills Required:
- Bachelor's degree in Marketing, Branding, Communications, or a related field.
- Familiar with relevant marketing tools: G Suite, MS Office 365, SharePoint, Hubspot, Mailchimp, ChatGPT, Canva, Figma, Power Platform, Hootsuite, APN Portal, Wordpress, Inshot, Windows Movie Maker, Creative Studio
- Proven experience of at least (2+ years) Digital marketing, including client management and social media management
- Strong knowledge of digital marketing channels, including social media, email marketing, content marketing, SEO, SEM, and analytics
- Expertise in social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, and familiarity with social media management tools
- Excellent written and verbal communication skills, with the ability to effectively communicate with clients, team members, and stakeholders
- Analytical mindset with the ability to analyze data, generate insights, and make data-driven marketing decisions
- Strong organizational skills, with the ability to manage multiple tasks and projects simultaneously, meet deadlines, and deliver results
Why Join Us?
As a leading Data and AI-driven Digital Product Engineering company, NutaNXT Technologies offers a compelling and rewarding work environment with a strong focus on building advanced software products for clients in the US, Europe, and APAC. We offer a highly flexible, self-driven, remote work culture that fosters the best of innovation, creativity, and work-life balance, which we believe helps us consistently deliver to our clients and grow in the highly competitive, fast-evolving Digital Engineering space. We offer market industry-leading compensation, bonuses, growth-linked incentives, benefits, health and wellness programs, etc., and above all exciting, challenging opportunities for our highly talented software teams who thrive on building best-in-class, complex software and data-first products and applications. Join our growing, dynamic, entrepreneurial team and become part of our continuing Digital Engineering growth journey.