Digital Marketing Lead – Brand Communications (Marketing Manager)

Job Title: Digital Marketing Lead – Brand Communications (Marketing Manager)

Location: Bangalore

Role Summary:

We are seeking a highly experienced and passionate Digital Marketing leader to join our dynamic marketing team. As the ideal candidate, you should possess a deep understanding and enthusiasm for digital marketing, brand building, and content marketing. In this role, you will be responsible for developing and implementing a digital-first brand communication strategy. Working closely with various marketing teams, you will execute integrated marketing campaigns across multiple channels.

To excel in this role, you must be an enthusiastic, self-motivated, and flexible individual with exceptional leadership and collaboration skills. You should possess a unique blend of creative and strategic thinking, along with a keen attention to detail.

Managing shifting priorities and working effectively with cross-functional teams will be crucial. You should also possess the ability to influence stakeholders and deliver high-performing digital-first brand programs.

A process-oriented mindset and the ability to drive governance and adhere to best practices are essential. Experience in working with global stakeholders, CXOs, and culturally diverse teams is required.

Responsibilities:

• Develop and implement strategies for online presence and user experience across different platforms and regions.
• Create and scale up digital-first brand campaigns (across paid, owned, and earned media) while being accountable for brand KPIs
• Collaborate closely with the Brand and PR teams to manage online reputation
• Provide leadership and collaborate with various marketing teams and internal stakeholders to create compelling brand stories and take them to market
• Regularly report and review progress with leadership and marketing teams
• Stay updated on best practices and industry trends in digital marketing, implementing them as needed to enhance campaign effectiveness and business impact. Recommend process improvements for more effective campaigns
• Recruit and retain high-performing team members. Communicate, provide insights, and train teams on a regular basis
• Manage relationships with agencies
• Ensure compliance with brand, digital, privacy, and legal guidelines.

Requirements:

• Minimum of 13 to 15 years' experience with a strong understanding of brand building, content marketing, and digital marketing (the complete mix of social, search, display, programmatic, influencers, brand collaborations, etc.)
• Experience in developing and executing campaigns that drive brand affinity, preferably for B2C brands
• Insights-driven with experience in consumer behavior research. Exposure to neuromarketing would be a plus
• Ability to build and manage a network of agencies
• Excellent written and verbal communication skills
• Strong analytical skills to evaluate performance and make improvements
• Ability to prioritize and make decisions in a rapidly changing environment
• Organized, accurate and deadline-oriented. Ability to multi-task, work in high paced environment. Willingness to work unconventional hours as required to liaise with colleagues in other time zones
• Solid knowledge of online platforms, adtech and marketing automation platforms, digital marketing tools and content management systems
• Friendly personality and ability to build relationships across different time zones, geographies

Educational Qualifications:

• MBA in marketing