Copywriter

  • Gurugram
  • Healthkart
About HealthKart: HealthKart is India’s leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have two marquee nutrition brands - MuscleBlaze & HK Vitals - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers raising over US$ 75M funds till date. Responsibilities Ability to write crisp, catchy, persuasive copy such as taglines for website banners, e-mailers, social media posts Versatility in writing copies for variety of products available on our website for all platforms Strong command of the English language with an eye to catch spelling and grammatical errors Ability to work with designers for integrating content into creative design Ability to quickly grasp campaign objective and content requirements Effective time-management skills for meeting short deadlines Should be able to ideate organic social media campaigns Should know how to write copies for App, Web Push Notifications, E-mailers, Landing Pages etc. Should have knowledge about Facebook & Google Ad Copies Should be comfortable in writing long form of content as well(SEO, Mailers, Copywriting etc.)Creating highly-informative, engaging, and plagiarism-free content on topics provided. Proofreading and editing posts before publication. Incorporating the company’s branding, tone, and voice guidelines into your articles. Implementing SEO best practices into your written content—keywords, keyword variation, bullets, lists, tables, etc. Monitoring responses to posts via the website, social media, or other platforms to understand the audience better. Staying current on industry trends for possible opportunities to attract new readers or create stronger, more engaging content. Requirements: Bachelor’s degree in English, communications, marketing, or related field. Writing experience or familiarity with certain interests in the health, wellness and fitness sector 1-2 years of relevant experience Exceptional writing, research, and communication skills. Should be creative and be able to adapt well Strong understanding of the target audience and industry trends. Proficiency with SEO keywords.