.. and drive brand growth Oversee the creation and execution of marketing campaigns, including advertising, promotions, and social media, to enhance brand visibility and engagement Conduct market research and analysis to identify market trends, consumer insights, and competitive landscape Collaborate with .. read more
Focus on regional Chains growth by creating differentiated promotion than the national Chains. Execution of monthly promotion at each stores. Deliver Volume, Value Business & Profitability against ASP (Annual Sales Planning) for the Chain by location. Review of business with Chains store team and Category Manager on driving the category with their support every Month. Ensuring 95% OTIF ( On time in fulfillment). Driving the promotion in the chains to have edge over the competition on visibility. Driving the TOT parameters with Chains to drive effective and sustainable growth (Effective use of Data Sharing, Driving multiple visibility space, Achieving the monthly Target, and timely payments). Creative Merchandising for our brand in the category and multiple space in the stores with strong relation of the team with Chain team ( Promo awareness and Freshness are the key). Planning and execution of new Launches, Consumer Promotion, incremental space /Volume on regular intervals. Drive Market share at each of the stores in the state (Need deep dive intervention). Establish travel and Market contact for self, direct reportees and entire sales team. Working with commercial teams for financial control at Chains ( Collection, Accounts reconciliation, Settling of Claims at Chains and Channel Partners). Ensure Process orientation initiatives to increase market share with developing the team to deliver the set objectives and monitor effectiveness of the same on regular basis. Pre & post sales tracking & analysis of promotions effectiveness.
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