Content Marketing Manager

  • Bengaluru
  • Scaler
Job Title: Content Marketing MarketingLocation: SST, Macro Campus, Electronic CityReporting to: VP, Marketing. SSTAbout, Scaler School of TechnologyLaunched in 2023, Scaler School of Technology is India’s premier destination for engineering education. Scaler School of Technology offers a 4-year residential undergraduate program in Computer Science delivered by top technology leaders from Google, Microsoft, Facebook, Amazon, Uber, etc. Its industry-vetted curriculum, teaching faculty of leading tech industry professionals, and a unique 1:1 mentorship model combined with a state-of-the-art campus in Bangalore’s Electronic City near top tech companies give Scaler a significant edge over traditional education. Additionally, the program offers key specializations in new-age in-demand technologies and a first-of-its-kind one-year-long paid internship. Learners completing the program receive a 3-year BSc in Computer Science from BITS Pilani & a one-year Master in Computer Science from globally accredited Woolf University. Over 900 companies have worked with Scaler for job placements. The parent firm, InterviewBit, is featured on the Financial Times Asia Pacific High Growth Companies 2021, 2022 and 2023 ranking. Valued at $710 million, Scaler is backed by marquee global investors like Peak XV Partners (formerly Sequoia Capital India), Tiger Global, and Lightrock India. It has expanded its footprints across India and the US.Position OverviewWe are seeking a highly motivated and creative Content Marketing Manager to join our team. In this role, you will be responsible for developing and executing a content marketing strategy that drives brand awareness, engages our target audience, and ultimately contributes to the growth of our business. Key Responsibilities Develop and execute a content marketing strategy that leverages YouTube and Instagram to drive website traffic and increase brand visibility. Create and manage a content calendar, ensuring consistent delivery of high-quality, relevant content across various platforms, including but not limited to blogs, social media, email, and video. Manage LinkedIn and Twitter accounts, engaging with our existing audience and fostering community interactions. Coordinate with students to showcase their campus stories creatively across various platformsWrite, edit, and proofread content, including blog posts, articles, social media posts, email campaigns, and more, while maintaining a consistent brand voice and messaging. Oversee the production of multimedia content, including videos, infographics, and other visual assets, collaborating with internal and external teams as needed. Conduct keyword research and SEO optimization to improve the visibility of our content in search engines and increase organic traffic. Collaborate with the design team to ensure content is visually appealing and in line with our brand guidelines. Monitor and analyze the performance of content marketing efforts, using data-driven insights to make informed decisions and optimize strategy. Stay up-to-date with industry trends, competitor activities, and emerging technologies to identify opportunities for innovation. Led and mentored a team of content creators, freelancers, and agencies, ensuring the successful execution of the content strategy Qualifications Proven experience in content marketing, with a track record of creating and executing successful content strategies that drive results.Exceptional writing and editing skills, with the ability to adapt content for various channels and audiences. Strong understanding of SEO best practices and content optimization techniques Strong bias for action and ownership Experience with data analysis and reporting tools to track content performance Excellent project management and organizational skills, with the ability to prioritize and meet deadlines in a fast-paced environment. Creative thinker with a passion for staying updated on industry trends and emerging content formats. Strong leadership and team management abilities. Scaler in News from=mdr