Senior Analyst - Content Marketing

  • Pune
  • Searce Inc

“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.”

~Jamie Turner


What are we looking for?

We're looking for someone who is passionate about content and has a creative bent of mind. If you believe that content marketing can drive real change, then this role is for you.


Job Responsibilities

  • Leverage Searce’s thought leadership on Cloud Consulting, Data Analytics and Artificial Intelligence to drive content marketing and earn mindshare, through LinkedIn, Twitter, and Medium Blog.
  • Collaborating with third party agencies and publications to publish customer tech stories, and interviews, in the form of compelling content to increase brand awareness.
  • Creating content like whitepapers, case studies, newsletters and e-books with agencies and gate them for lead generation.
  • Utilize Paid media to showcase the benefits and the various services present on Google Cloud and also the expertise Searce has on modernizing infrastructure, while ensuring a healthy ROI on Paid Media investment.
  • Conceptualize email campaigns to send out educational content and benefits of Searce’s various product lines to CXOs of target organizations.
  • Developing & improving welcome kit for new joiners as part of Searce Employer Branding proposition
  • Creating a content strategy for Job Descriptions so as to make JDs an instrument which communicate Searce values to prospective employees
  • Play an instrumental role in Searce’s Red Carpet project which focuses on all pieces of communication that happens with employees from the day of joining to exit.
  • Creating a content strategy for Searce’s social media and enhancing our brand image through digital platforms.


Qualification

  • Is Education overrated? Yes. We believe so. But there is no way to locate you otherwise. So we might look for at least a Bachelor’s degree in Marketing and prefer an MBA or Masters in Marketing.
  • Or else, did you leverage marketing to help your friend’s business scale up while in High School. For us, the latter is better as it shows you have a marketing mindset. We will find you faster if you specify the latter in some manner. :)
  • 2-5 years of successful Marketing experience in B2B or SaaS organizations working in a hands-on, fast-paced, creative entrepreneurial environment.
  • Familiarity and skill with the tools of the trade in marketing including PR, written communication, market research, product packaging, Microsoft software suite of products, visual communication software products, and creative services.


About Searce

What is ‘searce’

Searce means ‘a fine sieve’ & indicates ‘to refine, to analyze, to improve’. It signifies our way of working: To improve to the finest degree of excellence, ‘solving for better’ every time. Searcians are passionate improvers & solvers who love to question the status quo.

The primary purpose of all of us, at Searce, is driving intelligent, impactful & futuristic business outcomes using new-age technology. This purpose is driven passionately by HAPPIER people who aim to become better, everyday.


What we do

Searce is a modern tech consulting firm that empowers clients to futurify their businesses, leveraging Cloud, AI & Analytics.

  • We are a category defining niche’ cloud-native technology consulting company , specializing in modernizing (improve, automate & transform) the full-scope of infra, app, process & work.
  • We partner with clients in their ‘beyond x’ journey to drive intelligent, impactful & futuristic business outcomes.
  • We are the most preferred tech partner of choice when it comes to ‘solving for better’ for the new-age tech startups & digital enterprises, leading disruption in their industries.
  • Our Service Offerings: We offer Advanced Cloud, Data & App Modernization, Cloud Consulting, Management & Improvement (DevOps, SysOps & Cloud Managed Services), Applied AI & Analytics services.
  • As one of the top 5 niche’ full scope global partners for Google Cloud & a preferred partner for AWS, we are the most preferred ‘engineering-led’ tech company of choice when it comes to solving complex business problems.


So, If you are passionate about tech, future & what you read above (we really are!), apply here to experience the ‘Art of Possible’