Category Manager - D2C/Ecommerce

  • Pune
  • Frido

Company Description

Frido is a dynamic Direct-to-Consumer (D2C) brand dedicated to delivering high-quality products and exceptional customer experiences. Our mission is to enable people to lead a pain-free life and equip them with the freedom to do more with our range of innovative products.


Position : Category Manager - D2C Consumer Health Brand

Experience : 5-10 years


Role Description

This is a full-time role as a Category Manager - D2C Brand at Frido. As a Category Manager, you will be responsible for managing and optimizing our online and offline brand presence. Your day-to-day tasks will include developing and executing the brand strategy, analyzing market trends, monitoring competitor activities, and collaborating with cross-functional teams to ensure consistent brand messaging and customer experience.


Responsibilities :


- Driving the category business levers like New Season launches, Product life cycles, optimizing the assortment, consumer insights for Sub-cats, Inventory health, channel sub-cat health, Market share.

- Making and managing annual budgets (P&L) to deliver top-line and bottom-line targets of category.

- Collaborate with key teams and key stakeholders

- Developing strategies specific for online channel through assortment planning, pricing, product gap analysis, and merchandise promotion

- Develop and execute effective pricing strategies that align with the growth goals and objectives of channels and organization.

- Implementing health metrics (STR - Full season/Fresh, ROS per day, Stock Cover, Core inventory Share%, Etc) and work with Demand Planning and build accurate forecasts, to minimize Loss of sale due to stock outs.

- Identify customer needs/wants through product, consumer, and brand researches and gather feedback from customers & internal stake holders.


Requirements :


- 5-10 years of experience in buying and planning, with a focus on D2C/Ecommerce.

- Proven track record of successfully managing product assortment, procurement, and inventory planning.

- Strong knowledge of D2C, Ecommerce, and Retail industry trends.

- Strong negotiation skills with the ability to build and maintain strong relationships with suppliers.

- Analytical mindset, adept at interpreting data to drive informed buying decisions.

- Experience in collaborating with cross-functional teams to achieve business objective

- Bachelor's degree in Marketing, Business Administration, or a related field


Interested candidates may send their CV to arif@arcatron.com & shrushti.rangari@arcatron.com along with details of Current CTC and Notice Period

Apply now

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