.. of marketing and promotional mix to meet brand objectives and customer needs. Monitoring business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives Liaison with external agencies to deliver initiatives for brand Accurate management .. read more
About Aliens
Aliens Tattoo is a high-energy, vibrant, privately held organization with a whopping 500 million INR valuation, bringing premium tattoo art and body modification services to folks across India. As one of the fastest-growing chains of tattoo studios in the world, we strive to deliver an unforgettable tattooing experience to all our customers. Our Mumbai headquarters is home to a squad of 160+ team players from marketing, sales, support, customer delight, HR, IT, operations, finance, and beyond.
At Aliens Tattoo, our secret sauce is our unique work culture that is all about openness, transparency, creativity, and fun. We're also pretty big on integrity and pushing for personal growth and development. We believe in continuous learning, owning up to successes and failures, and making a positive impact on the community around us. Join our team, and you'll see for yourself why Aliens Tattoo is more than just a company - it's a way of life.
Mission
We are seeking a dynamic Senior Social Media Manager to develop and implement our social media strategy, manage ad campaigns, and foster engagement across various digital platforms. The ideal candidate is a creative and strategic thinker with a proven track record in social media management, particularly in the lifestyle or creative industries.
Responsibilities
Social Media Strategy and Execution:
- Develop and implement a comprehensive social media strategy that aligns with the brand's goals and target audience.
- Plan and oversee campaigns for product launches, brand promotions, and other initiatives.
- Stay updated with the latest social media trends and incorporate innovative approaches into the social media strategy.
Content Creation and Management:
- Lead the creation and curation of engaging and relevant content across various social media platforms (like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Collaborate with designers, photographers, and writers to produce high-quality, visually appealing content.
- Ensure the content aligns with the brand’s tone, style, and messaging.
Ad Campaign Management:
- Designing and implementing advertising campaigns on various platforms, including Meta (Facebook, Instagram) and Google Ads.
- Developing creative and compelling ad copy and visuals in collaboration with the creative team.
- Crafting targeted ad strategies to reach specific audience segments effectively.
- Creating detailed media plans for social media advertising campaigns, including platform selection, budget allocation, and scheduling.
- Adjusting media plans based on campaign performance and market trends.
- Continuously monitoring the performance of active ad campaigns, using platform-specific tools and analytics.
- A/B testing different ad elements to determine the most effective strategies.
Analytics and Reporting:
- Monitor, track, and analyze social media performance using analytics tools to gauge the success of campaigns and strategies.
- Provide insights and recommendations based on data to optimize future social media efforts.
- Regularly report on social media KPIs to senior management and other stakeholders.
Community Engagement and Growth:
- Foster and maintain an active and engaged community across social platforms.
- Respond to comments, messages, and inquiries promptly, managing customer service aspects via social media.
- Identify and engage with influencers, brand advocates, and key community members.
Team Leadership and Collaboration:
- Lead and mentor a team of social media specialists and content creators.
- Collaborate with other departments (like marketing, PR, sales) to ensure a cohesive brand strategy and message across all channels.
- Manage external partnerships with social media platforms, agencies, and vendors.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of experience in social media management, preferably in the lifestyle, fashion, or creative industries.
- Strong experience in social media advertising and analytics tools.
- Excellent communication, leadership, and creative thinking skills.
- Proven ability to develop and execute social media strategies that drive engagement and growth.