Performance Marketer

  • Gurugram
  • Fuelled

Fuelled is India's premier D2C fitness and lifestyle supplements company that is on a mission to help people lead better lives through fitness and nutrition. We offer a fast-paced, competitive work environment that provides a great opportunity to grow and dominate your career and life.


We're looking for an experienced Performance Marketer / Growth Hacker to join our team. In this role, you will be responsible for developing and executing performance marketing strategies and campaigns to connect our brand with customers, generate sales, and increase retention.


Since we are a fitness company, it is mandatory to stay in top shape and lead by example. You don't need to have prior experience in fitness, but once you join and become a part of our team, you will be expected to work out and follow a nutrition program regularly.


The Ideal Candidates


  • Effectively communicate
  • Manage their time efficiently
  • Cultivate positive and fun relationships with any individual
  • Go above and beyond the expectation
  • Take initiative in any given task
  • Are always willing to learn
  • Are team players
  • Accept responsibility


Responsibilities


  • Develop and execute performance marketing strategies on Meta and Google platforms to drive customer acquisition and retention.
  • Conduct thorough audience research to understand customer behavior and preferences.
  • Optimize campaigns using analytics and A/B testing to maximize efficiency and scale.
  • Conduct tests on the website to improve conversion.
  • Collaborate with the creative team to develop compelling ad content that drives engagement.
  • Monitor and report on campaign performance, providing actionable insights to improve ROI.
  • Stay updated with the latest trends and changes in Meta and Google's advertising policies and algorithms.
  • Manage the performance marketing budget and ensure cost-effective spending.


Qualification


  • 3-5+ years of experience in performance marketing
  • Proven track record of successful digital performance campaigns
  • Proficient in Meta Ads, Google Ads, Email Marketing, and WhatsApp Marketing
  • Excellent communication and project management skills


Benefits


  • Paid Time Off
  • Complimentary Gym Membership
  • Complimentary Diet and Training Program
  • Employee Discount on all Fuelled Products
  • Personal Development & Educational Resources
  • Fun & Positive Working Environment