Salesforce Marketing Cloud Senior Developer

  • Bengaluru
  • Hcltech
Pre-Requisites: Required minimum of 5+ years of experience in SFMC Application with Interaction Studio. Expertise in testing Modules in SFMC with any Cloud expertise especially Marketing cloud. Hands on experience in SFMC Functional and integrations. Analyze SFMC Release updates to understand impacts of feature changes, in relation to clients existing configuration. To Develop and cascade the build strategy and approach across all channels of communication (e.g., Email, SMS, Social etc.) and maintain an effective Agile process. Analyze Functional Specification and Create technical specification/document based on the user requirements. Proficiency in programming using SQL, AMP Scripting, javascript, HTML & CSS. Skilled in Journey Builder, Audience builder, Creating Email Templates and Personalization. Experience in designing, building, and executing complex automated campaigns in Salesforce Marketing Cloud. Must have SFMC Email specialist, SFMC Developer Certified. Roles and Responsibilities: Experience with email and/or marketing automation software and integration with databases. Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required. Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails. Native and Custom Integration experience of peripheral systems with marketing cloud. E.g. : CRM. Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language ( preferred). Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript. Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS). Master with SQL and robust understanding of Marketing Cloud’s contact data model. Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration. Ability to elicit requirements and translate to technical solutions that can scale across multiple business units. Experience with web service integration (REST/SOAP). Experienced on platform migration projects from other platforms to SFMC. Experienced on new instance set-up , new BU set up and best practices. Experienced with integrations with CRM, and other external tools like consent management etc. Strong Oral and Written Communication Skills Must have skills: SFMC, AMPScript , Interaction Studio, Social Studio, Team management, Client Interaction. Professional Attributes: Good Verbal and written Communication skills to connect with customers at varying levels of the organization. Ability to operate Independently and make decisions.